Green Tips for Homeowners is a free series of short articles available to AgentMapIt members. These articles can be used for publishing in newsletters, blogs and other promotional materials. This gives AgentMapIt members a way to promote themselves to contacts and prospects with an absolute minimum of work.
Green Tips are interesting, useful, and very much in demand. Members can use GTFH to provide useful information to customers and contacts while building their profile and growing their list.
You can use Green Tips in many different ways. To get the most out of GTFH you will need a a customer/contact/prospect list – either email or traditional postal mail (snailmail). If you don’t have a list, this will give you some incentive to get one going.
List building is changing. To some degree social networks like Twitter, Facebook, Active Rain, LinkedIn and many others have made list building both easier and less efficient. Some marketers claim using social media is the best way to build a list. I will discuss this further in future posts.
Remember, your list does not have to be large. Even a list of 5 names can be productive if you have something useful to say. So don’t let your lack of a large, organized list get in your way. You can create a list right now by beginning with your most recent clients and contacts, and then adding in a few family members and friends. If you have something relevant and useful to say 99% of your contacts will appreciate hearing from you.
Second, it is not necessary, but it is useful if you have a blog where you can post these tips. Blogs are trendy, but the truth is most blogs are under-utilized and are pretty much a waste of time. There are two reasons for this: first most blogs don’t get enough traffic to justify the work involved, and second, most bloggers run out of interesting things to say after about two or three posts.
We recommend the “Blog and Mail” system for creating a dynamic blog that gets traffic from the precise target market you are after. It is a very simple system. First you create a blog post, and then send a message to your list telling them about your post. In other words, your blog and email list work hand in hand in the Blog and Mail system.
Make sure when you send your email that you include a short summary of the post, and a link to post as it appears in your blog. If the post has an interesting title people will look at it. This will not only provide your people with useful information, but it will help shape your image as a knowledgeable, concerned agent. And it will keep you in front of your people on a monthly basis.
You can also use Green Tips as content for twitter (stuff you tweet about). There’s no doubt that one of the best ways to build a following on Twitter is to have lots of good content, and Green Tips gives you some very relevant, high demand stuff.
Green Tips for Homeowners provides you with the perfect type of information to publish in your blog. But even if you don’t have a blog, you can use GTFH by simply reproducing each article in the email message or newsletter itself. Either way this gives you something of substance to say in your communications, and helps you create regular, useful promotional messages that go beyond the usual “I am here to help you” type of message real estate agents usually send out.