Who are we and Why Should You Deal With Us?
Before you go any further, you should know a little bit
about us. We are a Canadian company with an exclusive focus on online promotion
and a special interest in real estate website promotion. We have a select
roster of clients, and when it comes to real estate websites, we accept only one
client in each significant market.
Our objective is to vault our real estate
clients to the top of the search engine results pages within their local market.
As we've previously pointed out we use a concentrated program of techniques to
do this. We help our clients create a pinpoint focus for their primary website
and we create other sites or blogs specifically for each client which target
less competitive, but still very important search terms that will draw traffic.
There's one more important thing about our service. Our clients appreciate the fact that they can
pick up the phone and call us from anywhere in North America and talk to a real person.
That's pretty rare in the world of online promotion where you often end up
dealing with someone on the other side of the world. Our clients also know that when they send
us an email message we will respond, normally within an hour or so. We value
your business and try to make our service as effective and client-centered as we
possibly can.
To get a really good grasp of how we would approach the job of promoting your
site, read this page carefully, or listen to the audios. We tell you exactly how
we will proceed. There are no tricks or mysterious "secret" techniques that only
the initiated can understand.
And feel free to contact us at any time. Call us at our toll free number, or
fill in the contact form and we'll get back to you just as soon as possible. Our Real Estate Website Promotion Strategy in a Nutshell
As we've already said, we think search engine marketing is pretty straight
forward, and it is not all that difficult to dominate the search engines for
specific keywords or search terms - especially in Real Estate. The problem is that you are often going head to head with a
number of aggressive online marketers for ranking for the most competitive
search terms in your area.
It is still possible to do extremely well for these competitive search terms - to
get on the first page of Google, for instance. You simply have to outdo the
competition in terms of content "optimization". If you want to score well
for a term like "real estate Phoenix" or "real estate Ottawa", really all you
have to do is pack your site with good information about Phoenix (or Ottawa) and
focus your home page in a very deliberate way on those search terms.
It is not magic. The search engines like focused content. They generally assume
if your site contains lots of content relevant to "real estate Phoenix" then it
should be shown high in searches for that search term. However, as we've said, the
problem is that there are already a number of others sites offering good content
focused on that search term, so you are going head to head with sites that have
previously established ranking, and it will take time and some work to get past
them.
That does not mean you should not keep on trying. It simply means
you should be patient, and in the meantime find some less competitive search
terms
to focus on as well. For instance, if you are in Ottawa, but most of your
clientele is in Kanata or Nepean, then you should focus on those smaller markets
- at least in some of your marketing efforts. That way you have a chance of more
quickly getting results in a significantly smaller and less competitive market.
How The Content Oriented Approach Works
So you can see how important it is to select the right search terms - what we call
your "primary keywords" - because those should be the focus of your marketing
efforts. Here is an outline of how we proceed.
1. Understanding keywords (or search terms) is crucial. Every web entrepreneur including every
real estate agent or company wanting to have online success needs a detailed
analysis of their primary keywords.
The result of this analysis is a specific
keyword group which represents all the important search terms you are going to
focus on.
2. Once we have determined the appropriate keyword group we create or modify
already existing "web properties" where we will be driving traffic. The first,
and perhaps most important web property is your primary website. But in the
short term this may not be where you get most of your traffic. You will want to
create web properties focused on less competitive keywords within your keyword
group. It will be much easier to dominate these, and therefore easier to
generate traffic with them. Depending on your circumstances these other web
properties may be "mini-sites", tightly focused blogs or even a specialty site
like the ones you find at Squidoo.com.
In other words, each keyword group should have three or four focused web
properties all of which are aimed at pulling traffic from different keywords
within your keyword group.
The key with all of these web properties is to fill them with a significant
amount of tightly-focused content. This is what will set them apart as resources
worthy of the attention of the search engines. It is what will first and
foremost give you ranking in the search engine results pages, and will
ultimately bring you targeted traffic.
Why have multiple web properties rather than just try to drive traffic to your
main site?
We've already touched on the main reasons, but we'll elaborate a bit further.
First, each of your web properties should have a slightly
different keyword focus. Rather than trying to focus your primary website on
a combination of "real estate Phoenix", "real estate Scottsdale", "real estate Mesa", etc., build
a different web property to focus on each one of these individually.
Second, the search engines often regard different types of web
properties differently. Tightly focused blogs - especially if they are part of a
larger site like blogger or wordpress almost always get crawled more often and are given
more weight than brand new websites. Google owns blogger, so it makes sense that they might give blogger
sites a bit of a leg up. Squidoo is another story again. Squidoo lenses (focused
pages) often do well in search results - perhaps simply because the good ones
are so tightly focused.
Creating inbound links to your web properties is very important, but it should
not become your focus until after your web properties have been built, given a
healthy amount of targeted content, and tightly focused for your main keywords.
Remember, your web properties should not be viewed as a source of links to primary website.
They should be seen as "traffic bait" - places to draw traffic from keywords
that are more easy to dominate.
However, once your targeted web properties are in place and we have a good amount of
highly targeted and optimized content for each of your main keywords, the emphasis
shifts to building links into each of these web properties. Not just to your
primary site but to all of them since you want each of them to gain search
engine ranking and attract traffic.
Inbound links from external sites will strengthen the association of your web
properties to the specific keywords we are targeting. Creating inbound links is
often considered one of the most difficult parts of web marketing. Fortunately
this is one of our main strengths. We have access to literally hundreds of
websites and blogs where we can place links to all of your web properties.
In order to create links we create a program where we make posts on a monthly
basis to many different real estate blogs. The program also includes an
aggressive article marketing component. This is one of the most effective
strategies for real estate website promotion. By writing and distributing
articles focusing on your community we are able to create effective and relevant
links in several hundred influential sites. The impact of this targeted link
building program is to strengthen the association of your web properties with
your primary keywords and to push you up in the search engine rankings,
literally leap frogging you over your competition.
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