RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other "content consumers" (other websites, search engines and so on).

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Get Better Search Engine Rankings with RSS

by Satyajeet Hattangadi

RSS is the latest craze in online publishing. But what exactly is RSS?

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

(Why it's Strategically Important for any online concern to keep your eye on the RSS Wildcard in the coming months. Don't underestimate the potential of this new way of moving content around the web. This one could deliver big returns. Is your site ready for RSS?)

Moving Closer To The Spider

A little while back, the Internet changed. The change was very subtle. Most people missed it.

There was a slight shift in the way information is exchanged on the web. No great momentous event, just a little sideways flex.

It all had to do with RSS - Really Simple Syndication.

RSS allows you to directly deliver your content to all interested parties... don't come to us; we will deliver the information to you or your website.

Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.

Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community.

Blogs have a number of advantages that make them excellent tools for communication.

They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.

While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can't write or hate to write, you can start an audio or video blog. The possibilities are endless.

Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting
your visibility.

They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market's demands.

Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company.

Your blog can be your selling point and help your prospects opt for you and your services over those of others.

Whether you're an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests - there is immense potential in using blogs to promote your business.

In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle. http://www.blog-maniac.com/marketing-with-blogs2.htm

Priya Shah is the CEO of eBrand360 http://www.ebrand360.com
She writes the Marketing Slave blog http://marketingslave.com and publishes an internet marketing newsletter http://www.ebizwhiz.biz. Subscribe to her free Business Blogging eCourse.
http://www.blog-maniac.com

His main points are as follows:

1. Key terms—what's your expertise? Define it.
2. Identify the top blogs based on key terms.
3. Build search alerts with those terms.
4. Set up a comment tracker.
5. Read the blogs related to your expertise.
6. Post where your expertise is relevant.

Doing these things will get you involved in the most active blogging communities focusing on your areas of interest. It will also give you an idea of what you should and should not say, and you will be on your way to starting a community of your own.

Go here to join the Linknet Self-Serve Blogging Community.

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